TheCable

Curtis Jackson, the hip hop mogul better known as 50 Cent, has signed a $78 million deal with FRIGO Revolution Wear, makers of men’s underwear.

The famous rapper will promote the company’s line of briefs that go for $100. The rapper announced the deal on his Instagram account. He later went on the late night show, Late Night With Seth Meyers, to talk about the deal and endorse the $100 briefs.

In the interview, he admitted that the briefs were designed prior to his involvement and they are on a high, but he was quick to defend the hefty price tag and highlighted that women spend way much money on lingerie.

“Women spend so much money on lingerie; it’s the right project for men” he said.

FRIGO Revolution Wear has partnered with former Yankees short-stop Derek Jeter and current New York Knicks player Carmelo Anthony.

This isn’t 50 Cent’s first foray into the endorsement business.

In fact, the rapper owes most of his wealth to the $100 million sale of his stake in VitaminWater.

Forbes estimated that the rapper was worth $140 million in April 2014, a figure that has now increased  with the FRIGO signing.

FRIGO Revolution Wear boasts that their products “were created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind.”