TheCable

Public Relations Consultants Association of Nigeria (PRCAN) will hold the 13th edition of its masterclass series at ADNA Hotel, GRA IKEJA, Lagos, on Friday.

In a statement, Muyiwa Akintunde, its vice-president, said resource persons such Celestine Achi, a digital PR strategist, who is CEO of CIHAN Group, would be speaking at the event.

Akintunde listed previous workshops organised as ‘PR Account Management’, ‘Crisis Management and Communication’, ‘Effective Writing in Public Relations’, and ‘Planning and Managing Strategic Public Relations Campaign’, among others.

He added that in the coming months, the PRCAN Masterclass series will treat various topics including: ‘Public Relations and Public Affairs’, ‘Preparing the Agency Leadership’, and ‘Managing the Public Relations Agency’.

“PRCAN public relations masterclass has now transformed into the foremost executive short-run manpower developmental programme in public relations and communication management,” Akintunde said.

“PRCAN’s primary objective is to promote professional reputation management in Nigeria within the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing facilities/professional capacity for the public and private sectors to meet their PR consultancy needs.

“The association is the consulting arm of the Nigerian Institute of Public Relations (NIPR) established by a bye-law.

“Membership is exclusively restricted to consulting firms whose key executives must be members of NIPR and registered to practice public relations in Nigeria. PRCAN is incorporated as a company registered by guarantee.”