TheCable

As yuletide draws near, Nigerian online mall Konga is set to launch its own version of ‘Black Friday’ sales, offering up to 90 per cent in discount.

Tagged ‘Yakata’, the great deals promise the biggest sales of the year and are scheduled to kick off on Thursday, November 27, a day earlier than the global ‘Black Friday’ sales.

While all items on Konga.com will be sold at reduced rates, some items will attract bigger discounts during the five-day period.

In 2013, Konga’s Yakata sales was a remarkable success, as several consumers made away with unbelievable deals on their purchases.

Following the huge buzz it generated, it has since been referred to by many as Nigeria’s biggest shopping event of the year.

Yakata was introduced by the company to give Nigerian online retail shoppers the opportunity to make massive savings on the purchase of their favourite items.

Gabriel Gab-Umoden, Konga’s head of marketing, is optimistic that this year’s ‘Yakata’ would be greater than the previous pioneering year.

“We know that our customers are looking to us to provide the lowest prices and greatest deals this shopping season. This year, Konga is going even bigger with our Yakata sales,” he said.

“We would have discounts on almost all items on the site. Konga’s consumers will have the opportunity to purchase items at rates slashed by up to 90 per cent in some cases.”

Gab-Umoden said that this year’s version would go beyond discounts on sales to include delivery of purchased items.

“We know that our customers’ expectations are not limited to discounts this Yakata period, but also extend to the actual fulfillment of their delivery,” he added.

“This is a key reason we have been working hard all year and have invested millions in talent and infrastructure to ensure that all our operations are world class.”

Konga also said it had recently been bolstering its software engineering, logistics and delivery team to be able to cater satisfactorily to the envisaged order demands from its customers, and ensure that it maintains the highest level of professionalism in the industry.

Founded in 2012 by Nigerian entrepreneur, Sim Shagaya, it has a guiding mission to “become the engine of trade and commerce in Africa”.