TheCable

A new reality show tagged ‘Face of Agric Nigeria’ has been unveiled.

The first of its kind, organisers say the show is aimed at changing the narrative about agriculture in the country.

“Face Of Agric Nigeria is an agritainment project and the first of its kind. It is a strategic project to be used as a tool to attract the Nigerian youths into agriculture putting in view the youths interest in entertainment related projects,” according to Kairos Events and Entertainment.

“The event targets the Nigerian youths resident in the urban centers.

“As the organisers of the Face Of Agric Nigeria project, we are going to employ entertainment as a platform to attract optimal number of the Nigerian youths in the urban centers to engage in agricultural practices.”

The target contestants of the reality show are youths aged 18-32.

“A total of 48 contestants are selected from the six geo-political zones in Nigeria. These 48 contestants would be housed in a boot camp for 90 days,” they said, explaining the model to be adopted for the show.

“Participants would be put through the technological know-how in various agricultural practices from ground to the final consumer and hopefully they will become proficient.”

With this model, organisers expressed hopes that contestants would be enlightened to identify local and international agricultural business opportunities.

The programme also aims to support the government in achieving an “exceptional milestone in agriculture which would have profound effect on the growth of the economy”.