BY Haleem Olatunji
Adebola Williams, a media entrepreneur, is set to host a summit for leaders in Nigeria’s marketing industry.
The summit scheduled for Saturday will be organised by RED|For Africa, under its Culture Intelligence unit, a leading think tank on media, marketing, and the culture.
The inaugural marketing leaders summit will be held virtually and hosted by Williams, who serves as chief executive officer of RED.
The summit is themed ‘Culture Intelligence and The Future of Brand Innovation’.
It will feature industry leaders such as Ngozi Nkwoji, marketing manager, communications and sponsorship, The Heineken Company; Bamsa Godwin, external affairs and sustainable business manager, Unilever; Funmi Abiola, marketing manager, CFAO; and Bada Akintunde-Johnson, country manager for ViacomCBS Networks Africa.
The summit will focus on revealing and understanding market trends in specific industries and how they affect consumer demands, the next phase of product design and innovation prompted by the COVID-19 pandemic.
It will also address how market leaders can leverage culture and social data to achieve brand goals.
The summit will be facilitated by RED in collaboration with Red Media Africa.
Members of the public interested in the event are to register here.
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