Bharti Airtel, the world’s third largest telecommunications services provider with operations in 20 countries across Africa and Asia, has reached a significant milestone in Nigeria.
The teleco now has 30 million customers, achieving a 20 per cent market penetration in the country.
Christian de Faria, CEO of Airtel Africa, said the company’s success was mainly driven by its reliable GSM network and a stable internet growth from its residential and business segments.
“This is a great milestone for Airtel Nigeria which has been successful despite the numerous challenges in the market, notwithstanding the increasingly competitive telecoms landscape,” he said.
“This is a testament of our focus on delivering quality products and services backed by innovations, that impact the day to day lives of our customers.”
On his part, Segun Ogunsanya, managing director of Airtel Nigeria, described the landmark achievement as an attestation of the belief of the subscribers in the company.
“This achievement signals a major milestone in Airtel’s Africa growth story,” he said.
“It is a clear sign that our strategy is working and that our customers continue to enjoy the wide range of quality services that we offer. We remain committed and will continue to invest in Nigeria to tap into the huge potential that this market offers.”
The landmark comes two months after Bharti Airtel moved up one position in global rankings, becoming the third largest mobile operator in the world with over 303 million customers across 20 countries.