Airtel Nigeria has announced its partnership with EbonyLife TV to sponsor the maiden edition of the”Dating Game Nigeria” show.
In a statement, the telecommunications company said the show is open to contestants who are single and looking forward to deepening friendship bonds.
Commenting on the partnership, Dinesh Balsingh, chief commercial officer, Airtel Nigeria, said: “Connected people are inspired people. We connect our people to each other, empowering them to create opportunities, dream big and live well.
“I am pleased with the partnership with EbonyLife to deliver the maiden edition of the Dating Game Nigeria to the homes and smartphones of our esteemed telecoms consumers.
“Without a doubt, the vision of the show aligns with our philosophy of connecting people and Airtel will not relent in its quest of creating and supporting credible and exciting platforms that will further unite us as Nigerians.”
EbonyLife TV recently reached an agreement with Sony Pictures Television to produce a modified version of The Dating Game in Nigeria.
Expressing excitement at the prospects the new show offers, Mo Abudu, chief executive officer, EbonyLife TV said: “Dating Game Nigeria is for anyone who is single and searching – it’s a fun way to meet interesting people and maybe find that special one. We are thrilled at the prospect of bringing people together, with lots of great ways to have a wonderful first date.”
Casting calls are underway and the public are encouraged to recommend friends or relatives whom they think would be the “ideal catch” for another singleton.
The “Dating Game Nigeria with love from Airtel” series will air later this year and culminate in the 2019 Valentine season.