TheCable

Airtel Nigeria has unveiled a new data campaign to reward customers for their patronage, and also drive Internet usage and penetration.

Under the campaign, Airtel subscribers will receive instant data bonuses on activation of smart devices, with 100 per cent bonus on data recharge and 25 per cent discount on Microsoft Lumia 535 smartphone purchased at any of its stores across Nigeria.

Customers who buy any smart device and activate it with on the Airtel network will also get up to 2GB data bundle instantly and thereafter enjoy 100 percent data bonus on activation of data bundles from 200MB to 1GB, for 12 months.

Speaking at the media launch of the campaign tagged ‘Join the Smartphone Network’, Maurice Newa, chief commercial officer, Airtel Nigeria, explained that the distinctive value proposition further affirms Airtel’s vision to be the most loved brand in the daily lives of Nigerians.

“This campaign was conceived to delight our customers,” he said.

“We want to connect with them in more smarter and rewarding ways, to fulfill their communication needs in a manner that makes it almost effortless and affordable. Indeed, we are giving our customers more reasons to stay on our network.”

He added that Airtel would continue to redefine the telecoms landscape with revolutionary products and services that would provide a rewarding experience for customers.

“The introduction of this offer is an attestation of our commitment to enrich customers with value proposition tailored to create comfort and a rewarding experience,” Newa added.

The campaign is targeted at every customer who buys a smartphone or smart devices from Airtel, and customers who purchase Dongles and Mifi from Airtel or partner stores.