TheCable

Aiteo has signed up as the new sponsor of the Confederation of African Football (CAF) award.

Nigerian telecommunications company Glo was the previous sponsor of the award.

Benedict Peters, Aiteo executive vice president, in a statement, said:  “This sponsorship shows that there is a clear momentum behind Aiteo’s involvement in the game.

“Buoyed by the success of our corporate social commitment in Nigeria that has resulted in our emergence as the first African nation to qualify for the world cup, we are encouraged to advance our investment in the game to a continental level.

“Our aim is to bolster the profile of African players globally, and encourage budding talents to put in their best.

“CAF Awards shares our values in relation to creating opportunities, healthy competition and recognition for hard work.

“We plan on using this partnership to truly enrich the fan experience for millions of Africans.”

Ahmad Ahmad, CAF President, said the continental body is “very glad to welcome Aiteo on board this partnership.

“Aiteo is distinguished for its commitment to excellence and this sponsorship is a demonstration of its confidence in CAF’s renowned value proposition as a veritable platform for brand extension across Africa.

“We look forward to a long and fruitful partnership.”