The Sahara Group Foundation has launched the 2025 making a difference around Africa (MADAA) reloaded programme, an enterprise development initiative, for young innovators.
Speaking on Tuesday during the launch, Chidilim Menakaya, the director of the foundation, said the programme aims to discover visionary entrepreneurs who harness local and natural resources to address everyday challenges.
“Through the MADAA initiative, we aim to connect entrepreneurs with opportunities that will grow their businesses and ultimately unlock Africa’s potential for inclusive development,” Menakaya said.
“The initial MADAA application cycle unveiled a remarkable depth of entrepreneurial talent across Africa.
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“Although we were inspired by the strong interest, it became evident that we needed to broaden our scope and criteria to reach even more extraordinary individuals whose innovations can truly transform their communities.”
Menakaya said the initiative will provide selected innovators with the necessary tools, networks, and funding to transform their ideas into scalable, impact-driven enterprises.
She added that the programme will empower entrepreneurs to create businesses that not only thrive but also contribute to the protection and preservation of Africa’s natural environment.
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Kola Adeshina, the group managing director (GMD) of Sahara Group, said only innovators who provide unique home-grown solutions using natural resources will be selected for the programme.
He urged Nigerian youths to take advantage of the opportunity to scale their ideas.
Applications for the programme remain open until May 31, while successful candidates will be shortlisted in June.
Interested candidates can apply at www.saharagroupfoundation.org.
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