TheCable

The Association of Advertising Agencies of Nigeria (AAAN) is set to hold the 13th edition of the Lagos Advertising and Ideas Festival (LAIF) awards.

This was disclosed in a statement by Jenkins Alumona, publicity secretary of the association.

The LAIF awards were instituted in 2006 with the “aim of recognising, rewarding and fostering creative excellence in all areas of marketing communications”.

The event, with the theme “Future Forward” will feature the LAIF seminar, Young LAIFERS competition and LAIF awards dinner.

According to Steve Babaeko, chairman, vice-president of AAAN, this year’s awards will hold at Landmark Event Centre and Freedom Park as a means of adding more essence and building an atmosphere of fun and entertainment

The LAIF seminar is targeted at senior practitioners in marketing communications.

It will give the participants the unique opportunity of interacting with facilitators and other participants in order to acquire more knowledge and exchange ideas.

“The Young LAIFERS competition is a creative contest to discover and promote young talents within the industry and among students of higher institutions,” read a statement by the organisers.

“The grand finale and awards dinner  will convene captains of the industry, business leaders and policy makers alike to celebrate the industry’s ideas and best practices.”

Ikechi Odigbo, AAAN president, said the LAIF awards are the most credible creative rating in the Nigeria creative industry.

He added that the awards will expand to West Africa by next edition and the African continent thereafter.