TheCable

Leading communications management consultancy, XLR8, has been appointed to manage the public relations brief of British American Tobacco (BAT).

Head of Corporate Affairs, BAT West, Oluwasoromidayo George, British American Tobacco, made the announcement after a competitive pitch and an extensive and painstaking evaluation process.

“XLR8 presented a most strategic and compelling proposition,” George said.

“The feedback we received from its roster of current clients was excellent. There is no doubt that the quality of its work is very well-regarded and that XLR8 is held in high esteem by its clients.”

Chief Executive Officer of XLR8, Calixthus Okoruwa, expressed delight at the opportunity to work for “a blue chip corporation of the calibre of BAT.”

“We are humbled to have been selected ahead of other, no doubt, competent consultancies,” Okoruwa said.

“BAT is in good company, as has been graciously attested to by our esteemed clientele.”

XLR8, a leading communications management consultancy, serves a clientele spanning industries such as banking and financial services, broadcasting and entertainment, information and communications technology, and fast-moving consumer goods.