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Etisalat Nigeria changes name to 9mobile

Etisalat Nigeria changes name to 9mobile
July 13
15:47 2017
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Etisalat Nigeria is changing its brand name to 9Mobile, TheCable has learnt.

A few weeks ago, Mubadala Group, the major investor from the United Arab Emirates, pulled out of Nigeria’s fourth largest mobile operator, due to a N541 billion debt.

On July 4, 2017, a new board was appointed at Etisalat Nigeria, to handle the smooth transition of the telecommunications company after a reallocation of shares.

Hatem Dowidar, chief executive of Etisalat International, said the company, with a 45 percent stake in the Nigerian business, said it was giving the Nigerian telcom a few weeks to phase out the brand.

Emerging Markets Telecommunication Services Ltd. (EMTS), trading as Etisalat Nigeria, had said “discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded”.

Boye Olusanya, former deputy managing director of Celtel Nigeria (now Airtel Nigeria), was appointed as the chief executive officer of Etisalat Nigeria to over see  the transition.

TheCable understands that Olusanya was appointed to oversee the transition of the company due to his experience in the smooth transition of Celtel to Airtel.

The transition of the telcom, with 21 million subscribers, was brokered with the aid of the Central Bank of NIgeria (CBN) and National Communications Commission (NCC).

NCC has warned the creditors that the licence awarded to Etisalat Nigeria is not transferable, effectively stopping the banks from taking ownership of the company.

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Copyright 2017 TheCable. Permission to use quotations from this article is granted subject to appropriate credit being given to www.thecable.ng as the source.
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3 Comments

  1. Pelle
    Pelle July 13, 21:17

    How can someone be partnership with the 9mobile Network and make great success together as one is my request. And,I will be glad if my request is be taken care of. I studied business administration and taught of many field . Thank you .

    Reply to this comment
  2. Ishaku Audu
    Ishaku Audu July 14, 16:56

    I really like etisalat, not 9mobile, its not nice

    Reply to this comment
  3. Ledumson Goodnews
    Ledumson Goodnews July 15, 12:05

    Please!!! the name 9mobile sounds funny.Infact is a joke, but Etisalat? Eheeh!is now you are talking. Kindly explain to us what is wrong with the first,else you’ll lose your customer.

    Reply to this comment

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