BY Wasilat Azeez
Carpe Diem Solutions, Lagos-based public relations agency, has announced that it won a bronze in the Use of Media category at the 2023 Pitcher Awards.
The award ceremony was held in Lagos over the weekend.
According to the organisers, the Pitcher Awards honour creative excellence by deserving advertising agencies, brands and individuals for campaigns and initiatives created or implemented in Africa.
In a statement on Tuesday, the company said the accolade is in recognition of its work on the Labari Africa Productions launch in December 2022.
Carpe Diem Solutions said by skillfully utilising various media channels effectively, it communicated Labari Africa Productions’ essence, capturing the attention of the media and stakeholders in the Nigerian film industry and firmly establishing the brand as a prominent player in Nollywood.
Commenting on the achievement, Tunde Leye, managing partner at Labari Africa Productions, expressed his enthusiasm for Carpe Diem Solutions’ well-deserved award win.
“We are thrilled to celebrate Carpe Diem Solutions’ remarkable achievement at the 2023 Pitcher Awards. Their expertise in leveraging media channels to tell compelling stories played a crucial role in the success of our brand launch,” Leye said.
“We commend their creativity, strategic thinking, and unwavering dedication to achieving outstanding results.”
Edward Israel-Ayide, head of communications and strategy at Carpe Diem Solutions, also shared his delight and gratitude for the recognition.
“Winning the Bronze award for Use of Media at the Pitcher Awards is a true testament to the dedication and talent of our team at Carpe Diem Solutions,” Israel-Ayide said.
“We are incredibly honoured to have contributed to the success of the Labari Africa Productions launch. This award reinforces our commitment to delivering exceptional results for our clients and further solidifies our position as industry leaders in compelling storytelling.”
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