TheCable

Connect Marketing Services, a leading marketing agency known for its innovative approach to experiential marketing, is proud to announce its exceptional achievements at the prestigious EXMAN AWARDS 2023. The agency received multiple gold awards, including the highly coveted Grand Prix, recognizing some of the exceptional projects executed in the coverage period.

“We are thrilled and honored to have been recognized with such esteemed accolades at the EXMAN AWARDS 2023,” exclaimed Kazeem Abimbola, the Managing Director of Connect Marketing Services. “These wins reaffirm our commitment to delivering outstanding and creative experiential solutions that leave a lasting impact.”

Connect Marketing Services’ success at the EXMAN AWARDS 2023 is a testament to its dedication to pushing boundaries and creating unforgettable novel experiences. The agency’s entry for the “Best Event (B2C)” category, the NBA x Hennessy Spirit of the NBA Lagos, was commended by the jury. This groundbreaking event brought together the exhilarating worlds of basketball and luxury, featuring Nigeria’s first-ever floating basketball court and an awe-inspiring sandcastle experience. The result was an immersive journey that transcended expectations and etched unforgettable memories in the minds of attendees.

In the category of “Best Activation of a Sports Property,” Connect Marketing Services triumphed once again with its remarkable execution of the NBA x Hennessy Spirit of the NBA Lagos. By seamlessly blending sports, culture, and luxury, the agency showcased its ability to create immersive experiences that resonate deeply with audiences. The groundbreaking activation not only elevated the brand presence of the NBA and Hennessy but also solidified the agency’s expertise in leveraging sports properties to deliver exceptional results.

Connect Marketing Services also secured a gold award for “Best Use of Actionable Data” with its Mastercard Shoppaspree campaign. By harnessing the power of data-driven insights, the agency developed a highly targeted and personalized brand activation that created a seamless shopping experience for consumers. Through advanced data analysis, Connect Marketing Services was able to understand consumer preferences and deliver tailored, winning experiences that resonated with shoppers, driving remarkable engagement and sales uplift.

The agency’s commitment to leveraging cutting-edge technology for brand activation was acknowledged with a bronze award for “Best Use of Technology.” The Augmented Reality Marriot Hotel Launch experience showcased Connect Marketing Services’ prowess in harnessing augmented reality to create captivating and immersive brand moments. By seamlessly blending the physical and digital worlds, the agency, working with its partner, created a viewing application that allowed the attendees to inspect the facilities through an immersive Augmented Reality experience.

With these remarkable achievements, Connect Marketing Services proudly took home the coveted Grand Prix. According to the Jury Chair, Nnenna Onyewuchi, the Grand Prix was given for the highest number of gold entries and the variety of entries. The Grand Prix recognizes exceptional performance and overall excellence as the best agency at the EXMAN AWARDS 2023. This prestigious accolade acknowledges the agency’s commitment to innovation, creativity, and the ability to deliver exceptional results that surpass expectations.

“These awards are a testament to the talent, dedication, and unwavering commitment of our entire team at Connect Marketing Services,” added Kazeem Abimbola. “We would like to express our gratitude to our clients, partners, and the Experiential Marketers Association of Nigeria for recognizing our passion and drive to push the boundaries of brand activation.”

Connect Marketing Services’ success at the EXMAN AWARDS 2023 reinforces its position as a leading marketing agency in Nigeria and highlights its ability to create impactful and memorable brand experiences. The company looks forward to continuing its journey of innovation and collaboration to deliver outstanding results for its clients.