TheCable

Charlotte Elizabeth Diana, the four-month-old daughter of Prince Williams and his wife, Kate, is worth nearly $5 billion (N1 trillion) to the British economy, Brand Finance has revealed.

On the other hand, her brother, George, who would someday be king, is worth $3.6 billion.

According to CNN Money, the princess is still trailing her mother Catherine, the Duchess of Cambridge, whose contribution is estimated at $7.2 billion.

The ‘Charlotte effect’ is said to have brought a huge uplift to fashion and other brands the little princess has worn or been associated with since her birth.

David Haigh, chief executive officer of Brand Finance, revealed that her birth generated economic benefits of more than $150 million.

“The unofficial endorsement of Charlotte, George and Kate in particular has a profound financial effect running into millions annually,” he said.

Charlotte, who has only made two public appearances since her birth – the day she was born, and during her christening – is said to be generating impressive amount of money for British businesses.

The $100 lacy shawl she wore when her parents introduced her to the world has been selling fast ever since, the makers have confirmed.

“The shawl is still very popular; we have seen a big increase in orders from all around the world in the last couple of months, thanks to all the media coverage,” Gillian Taylor, director at G.H. Hurt & Sons, said.

Brand Finance estimates also revealed that the royal family is worth $87 billion (N17.4 trillion) in total, adding $1.8 billion to the British economy every year.