TheCable

The management of Dangote Cement Plc says it has not embarked on any sales promotion that involves downward price adjustments.

According to NAN, Anthony Chiejina, the firm’s chief branding and communications, spoke in a statement on Tuesday.

Earlier in the week, reports emerged on some online platforms and social media that the company has reduced the price of a bag of cement to between N2,400 and N2,700 as part of a sales promotion.

Chiejina said the company is already making moves to track and prosecute peddlers of such falsehood no matter how highly placed.

The communication officer described the reports as “mischievous, malicious and false in all its ramifications”.

“Already, the Management has formally notified the law enforcement agents to track down, name and shame the perpetrators of this devious and deceptive information,” Chiejina said.

“We hereby urge our customers and other stakeholders to continue patronising the high quality cement brand and be careful of scammers, who are bent on defrauding them of their funds.”

BUA Group had recently announced a reduction of ex-factory cement price to N3,500 per bag to spur development in the building materials and infrastructure sectors.