FG to launch campaign promoting made-in-Nigeria goods

The federal government has announced plans to launch a national campaign to promote locally made goods and services under the ‘Nigeria First’ policy aimed at revitalising the country’s manufacturing sector.

The initiative was revealed by President Bola Tinubu at the fifth Adeola Odutola lecture by the Manufacturers Association of Nigeria (MAN).

John Enoh, the minister of state for industry, trade and investment, who represented Tinubu at the lecture, said the campaign aims to shift national demand towards Nigerian products that meet global quality standards while addressing the country’s import dependency.

Tinubu said the campaign would boost the manufacturing sector by up to 6 percent and create over 500,000 jobs within the next three years.

The president said his administration would prioritise the growth of Nigeria’s manufacturing sector through policies promoting the production, consumption, and export of made-in-Nigeria goods.

“No country achieves prosperity or dignity without producing what it can and exporting at scale what it does best,” he said.

“Economics of resilience begins in the factory and thrives in the marketplace and we are committed to reducing structural costs and enabling our manufacturers to compete effectively both at home and abroad.”

Tinubu outlined six key policy commitments under the ‘Nigeria First’ policy, including federal procurement reforms, quality and standards enforcement, export expansion, access to finance, energy and logistics, and skills development and input security.

He urged MAN members to uphold quality and transparency in production while collaborating with government agencies to share accurate data on capacity and pricing for effective policy planning.

DANGOTE OUTLINES KEY TO NIGERIA FIRST POLICY SUCCESS

On his part, Aliko Dangote, president of the Dangote Group, emphasised that for the policy to succeed, it needs to be a durable national strategy for industrial development, anchored on global best practices and Nigeria’s industrial realities.

Mansur Ahmed, former president of MAN, who represented Dangote, said that the policy requires design as a durable national strategy to withstand political and market pressures.

“The Nigeria First Policy represents a bold opportunity to industrialise sustainably,” he said

“Its success depends on clear legislation, institutional enforcement, stable policy implementation, and strong alignment across government agencies and industry.

“To transform the economy, the Nigeria First Policy must move beyond declarations into actionable, measurable outcomes that prioritise local value creation and national prosperity.

“Every nation is in a race to improve the living conditions of its citizens and we must realise that we are in this race, and it is a very competitive race.

“The government has done a few things that have given us a fighting chance, the Nigeria First Policy if embraced will place us in a very competitive position.”

Also speaking, Francis Meshioye, president of MAN, commended the ‘Nigeria First’ policy, adding that its effective legislation and implementation are crucial for boosting the manufacturing sector and national economic survival.