BY Ezinne Chima
French phone, Wiko, made its entry to the Nigerian market on Wednesday with the launch of the brand in Lagos Wednesday.
Speaking at the event, Marcel Van De Pas, its director in Africa, listed the brand’s main attributes as “French touch, best balance and a wide range of products with affordable prices”.
“Performance, simplicity, originality, design and fun are the hallmarks of the Wiko collection,” Van De Pas said.
“It is designed for people who are addicted to new technologies as well as for general users who are in tune with the times. Wiko collection is suited to all modes of consumption and encompasses a wide range of phones, from mobile to smartphones.
“The balance between high performance and a wide range of products leads to a great phone experience. The phone brand values the new generation by always staying close, with the mission to give power to the people.
“The dynamics of Wiko is to always break the rules by doing things differently and going straight to the consumers. It is more fun to break the rules.”
He described Wiko’s generation as the people who know what they want and will want value for their money.
The company described its brand as colourful, creative, enthusiastic and fun.
Van De Pas told the press that the statistics of over N3 million monthly sale of mobile devices, smartphone volume share of 20 per cent and the rapid growth in the use of smartphones prompted the company to introduce the brand to the Nigerian market.
Wiko’s range of smart phones include Highway, Rainbow, Bloom, Lenny, Sunset and GOA. It also has feature phones KAR 3, RIFF, and LUBI 3 among others.
It’s smartphones are dual sim with high speed octa-core processors, ultra high definition displays, supberb design and other exciting features.
Wiko was created in Marseille, France, in 2011. It is now present in 11 European countries, four African countries, two middle east countries and two Asian countries.
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