TheCable

Gbenga Sogbaike, CEO of plaqad Limited,  a marketing and public relations technology company, will on Wednesday speak as a panelist at the Social Media Week Lagos.

Hosted by The Beat 99.9 FM, Lagos, Gbenga will join Jean Ntang-Beb, content producer and senior digital strategist; Hanna Olatunji of Jenga Agency and Sanya Odunsi of Bytesize to discuss ‘Influencer Influenza: What Do Influencers Influence Really? Sales or Publicity’.

Giving an insight on the topic of discourse, Gbenga said influencer marketing has proved effective in connecting brands with their customers.

“Influencer marketing is easily on the most impactful ways for brands and marketers to connect with their consumers or target audience and drive immediate action,” Gbenga said.

“With the rise of this form of marketing and the impressive results that have been recorded over time, I am very confident in the future of this form of marketing and its ability to drive consumer action that counts. ”

SMW Lagos is a week-long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world.

Now heading into its 8th year, SMW Lagos hosts thousands of attendees from across Nigeria and around the world.

Themed ‘HUMAN.X’, SMW Lagos 2020 will feature important conversations focused on what it means to take a human-first and experience-driven approach to innovation across industries and in communities throughout the continent.