The Ghanaian government and MultiChoice have reached an agreement to upgrade DStv subscribers in the country to higher packages at no additional cost.
According to a report by TechAfrica News on Wednesday, Samuel Nartey George, minister of communications, digital technologies, and innovation, announced the deal on Tuesday after a committee review of DStv’s pricing structure and subscription trends in the country.
He described the decision as a “Ghana-only” scheme that will provide between 33 and 50 percent more value to customers from October 1.
“MultiChoice Africa has committed to implement an unprecedented increased value offer only in Ghana, and I repeat only in Ghana, which will result in Ghanaian DSTV subscribers getting more services for less,” George said.
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“Depending on the package you use, subscribers will get between 33% to 50% more value.”
According to the report, under the new plan, subscribers will be automatically moved to the next bouquet at no extra cost.
For instance, those on the Padi bouquet (GHS 59 or N7,057) will now access the access package (GHS 99 or N11,841), which comes with 35 additional channels.
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The report said Family package subscribers (GHS 190 or N22,726) will be upgraded to Compact (GHS 380 or N45,453), giving them access to live football matches, while Compact Plus customers (GHS 570 or N68,179) will be moved up to the flagship Premium bouquet (GHS 865 or N103,466).
Premium customers, the report said, will also have the chance to win fully paid trips to watch English Premier League games.
MultiChoice Ghana, in a statement, confirmed the new campaign under the banner “We Got You”, noting that customers will enjoy bigger entertainment without added fees.
“There’s a whole new level of entertainment that is coming for DStv customers,” MultiChoice Ghana said.
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“From 1 October, DStv Ghana will be upgrading customers at no extra cost. You’re not just paying your account – you’re unlocking more of the content you love. This means more channels, bigger entertainment, and access to the biggest matches, stories, and characters. No added fees. Just more for your money – because We Got You.”
The company said access customers will be elevated to family, family to compact, compact to compact plus, and compact plus to premium – opening up a wide range of new channels, from universal TV, cartoon network, and BBC lifestyle to SuperSport Champions League, M-Net movies 3, dreamworks, and M-Net.
‘WE’RE COMMITTED TO BRINGING YOU BEST VALUE’
Alex Okyere, managing director of MultiChoice Ghana, described the initiative as a bold step towards enriching customer experience.
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“At DStv, we’re committed to bringing you the best value, through delivering the best of sports, local and international content. Testament to our mission of enriching lives, our We Got You campaign promises to give you top-tier entertainment,” Okyere said.
He urged customers to renew their subscriptions and step into the new month with an upgraded package, do they enjoy even more of what they love.
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