TheCable

Super Eagles and Watford striker, Odion Ighalo, has revealed that while growing up, he watched football matches at viewing centres because his parent could not afford to buy DStv.

Speaking after being unveiled as an ambassador of MultiChoice Nigeria, the football star described his new deal as a “dream come true”.

The endorsement deal was signed recently at the MultiChoice head office in Victoria Island, Lagos.

“I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres,” he said.

“It is a dream come true and I am looking forward to this new relationship with MultiChoice.”

Ighalo will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.

Speaking on the endorsement, John Ugbe, managing director, MultiChoice Nigeria, said the company is pleased to welcome the player “to the family”.

Ugbe said Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.

“From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand,” he said.

“We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams.

“Over the past few months we have increased the quality of content across packages on our DStv platform to cater to the varied tastes and preferences of our subscribers. Additionally, we revamped our Compact bouquet, offering more value to our subscribers at no extra cost! We believe that Ighalo’s endorsement will further drive our continuous efforts to provide our subscribers with the best in video entertainment experience.”

Ighalo joins other celebrities who have in the past represented various brands of the company.

Among them are Nollywood acts OC Ukeje, Ivie Okujaye, John Okafor, popularly known as Mr. Ibu, and veteran Nigerian singer, John Odafe Asiemo popularly known as Daddy Showkey.