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Jidenna’s open letter to Nigerians on ‘light-skinned’ comment

Jidenna’s open letter to Nigerians on ‘light-skinned’ comment
July 17
13:07 2015

Jidenna, an upcoming Nigerian-American singer, has stirred a major social media controversy in an interview with Vlad TV.

“When you’re light-skinned you’re a heavier target for being kidnapped,” he said.

“Because you’re seen as more valuable. You’re seen as white. You have more money. We were robbed. Our family has been assaulted. It’s different. For us, we’ve always been a target. When you come to America, it’s different.”

In response to the backlash he received after many Nigerians expressed dissatisfaction with statements believed to paint Nigeria in bad light, Jidenna wrote an open letter to Nigerians posted on his website

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To all my Nigerian brothers and sisters…

I am, always have been, and always will be proud of my Nigerian heritage. I understand the pain and anger caused by some of the comments I made in a recent interview, and I wanted to address you directly.

Contrary to popular belief, this interview was not the first in which I mentioned Nigeria. In fact, I’m frequently bragging about how Nigerians attend the world’s most prestigious institutions, and how we are known to produce world class doctors, entrepreneurs, innovators, lawyers, engineers, professors, athletes and artists.

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Unfortunately, people tend to leave these moments out, and, in this case, highlight stereotypes. I would never do or say anything to intentionally disgrace the legacy of my father nor my fatherland. But to not relay my own story, both the good times and the bad, would be a disservice.

My name is Jidenna, which means “to hold or embrace the father” in Igbo. It was my father who gave me this name and who taught me countless parables, proverbs, and principles that made me the man I am today. These same principles helped me to write the record “Classic Man.”

When I brought home a 98 percent on a test, my father would say, “ah ah, where are the other two points? Go and get them, then bring them back.” My father and Nigerian culture has always stood for excellence. While the majority of my childhood memories are beautiful, I also have experienced the challenges that Nigeria has faced since Independence.

When I was 5 years old, my family was robbed at gunpoint, my mother was beaten, family members were kidnapped, and I was shot in my foot. As is the case with all kidnapping, targeting those who are perceived to be wealthy is the objective. In this instance, my father was the target because of his prominence in the community.

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This was a traumatic experience for my family that would shape our entire lives and our experiences in both Nigeria and America. As a little boy, I swore that I would never let that happen to my family again. As my father often said, “Once you’re bitten by a snake, you‘ll be ready to shoot a lizard!” At the time of my father’s burial 5 years ago, my family in the village was concerned about increased targeting for kidnapping since the rate of abductions had increased dramatically in the area we are from. We were traveling from America, which along with our biracial appearance, had the potential to attract attention and pose a threat to our security.

In light of what happened in the past and the tense climate at the time, my family took precautions to ensure our safety. This was not an uncommon protocol at the time. I recognize incidents such as these are not unique to Nigeria or the African continent, and there have been significant improvements in the region since this period.

In the recent interview to which I’ve been referring, I shared my family’s experience traveling from the States back home for the burial. In this interview, I used the term “light-skinned.” When using this term, I was actually referring to my immediate family’s mixed or biracial appearance.

See, no matter what language I use to describe my heritage, I’m certain that someone will feel some kind of way. This is a larger discussion not meant for this statement, but certainly derives from our colonial past and postcolonial present, and in the States, from the days of slavery to the present times.

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My comments about skin tone were related to the notion of perceived wealth and value, not my personal beliefs. My point was never to imply that biracial or “light-skinned” people are the only ones or the most targeted group of people kidnapped, or that I myself was wealthy at the time. Rather than focus on my perceived value, let us continue to focus on the value of Nigeria.

There is no question that Africa is playing a pivotal role in the future of our planet and that Nigeria, with it’s booming economy and burgeoning middle class, is a driving force. I will continue to play my role in the Renaissance taking place in Nigeria and Africa at large. We may not agree on everything, but know my heart is your heart, and my experience is part of our collective experience.

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5 Comments

  1. MrPhilz
    MrPhilz July 19, 08:41

    Yes, this makes up for what he said earlier though the dude is saying the truth about our mentality as Nigerians

    Reply to this comment
  2. GUZE
    GUZE July 22, 16:33

    I feel your comment,however try and be cautious when granting interviews because people would always read meaning to every word you make as an entertainer.

    Reply to this comment
  3. Pbash
    Pbash July 22, 20:42

    Well said. The guy spoke his mind. Truth can be bitter sometimes. I’m Igbo like you. When I buried my dad 10 yrs ago, I hired the army, police, civil defence etc.
    I feel you bros.
    Thanks for clearing the air about your statement. As a Nigerian and an Igbo man, listening to you, the way you framed and narrated the story was painful. but I can make sense of your story and experience. All the best.

    Reply to this comment
  4. kinging
    kinging July 23, 18:37

    Don’t mind them my brother, truth be told light skin is perceived to be the closes to oyibo or a visa by some people in our nation. Some will even treat you funny and see a white man and is like sir sir. Haters will hate bcuz you coming up. Na dem love naija pass. nonsense

    Reply to this comment
  5. meandme
    meandme July 25, 00:26

    I think Jidenna or what’s his name should have been more specific by saying that the kidnappings in Nigeria are more in the part of the country where his father came from. Also, I don’t think any Nigerian cares a hoot about light skin or no light skin. There are different shades of skin tone in Africa, and in no way does anybody equates light skin to wealth. And contrary to his claims, it’s the blacks in America who thinks the light skinned ones among them are superior. He needs to face his music and stop running his mouth. smshh

    Reply to this comment

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