TheCable

Coca-Cola, a soft drink company, has signed a five-year partnership worth over $4m with the Nigeria Football Federation (NFF).

The sponsorship deal was signed on Wednesday at the Eko Hotels & Suites, Lagos.

As part of the deal, Coca-Cola will also be the official soft drink for Nigeria’s football teams.

Shehu Dikko, NFF second Vice-President, said Coca-Cola is a globally recognised brand that is loved by the Nigerian youth who are also passionate lovers of football.

He said the partnership will create a fusion that will project the game of football particularly as the 2018 FIFA World Cup approaches.

Cletus Onyebuoha, head of strategic marketing at Cola-Cola’s West Africa business unit, said: “We are proud and excited to partner with the Nigeria Football Federation as the main sponsor of all the Nigeria National Football teams.”

Amaju Pinnick, NFF President, said: “We are happy that Coca-Cola has come on board to support the great work we are doing with our national football teams. Coca-Cola is giant in football globally and the official partner of FIFA World Cup Russia 2018. So we are proud to partner with them at local levels and excitedly looking forward to working with them.

“It is exciting that Coca-Cola has chosen to come into sponsorship of the Nigeria National Teams at a time that we all are committed to the mission of achieving the best –ever outing for Nigeria (and Africa) at the FIFA World Cup finals, and to take the other teams to the next level while building a sustainable football culture for our country.”

Coca-Cola is also the official World Cup sponsor of the Super Eagles as well as other Nigerian national teams.

At the event, a two-year contract extension was announced for Gernot Rohr, Super Eagles technical adviser.