TheCable

LSF|PR, an indigenous public relations firm, has clinched a prize in the diamond category for superior achievement in brand building at the Sabre Awards.  

The Sabre awards is the world’s largest PR awards programme, recognising superior achievement in branding and reputation in North America, Europe, the Middle East and Africa.

In a statement, the company said its “innovative and outstanding work for the Darling ‘Find Your Beautiful’ campaign for Godrej Nigeria”, earned it the top spot in the coveted category.

The company said it emerged as a finalist in the platinum category for “Best in Show,” one that recognises the best African campaign of the year, pitting it against global agencies such as Atmosphere and the King James Group, Ogilvy, Burson Cohn&Wolfe and WE communications.

It also emerged as a finalist in the diamond category for superior achievement in brand building the Sabre Awards EMEA.

Listing its achievements further, the PR firm said it earned certificates of excellence in other high ranking categories, including the gold category for media, arts and entertainment; the best use of social network and the best use of influencer programme and endorsement (paid) in the IN2SABRE Awards, EMEA.

Expressing her delight on the company’s “winning streak”, Bidemi Zakariyau, chief executive officer of LSF|PR, said:“We are extremely honoured to be receiving such awards.

“Last year, we were a recipient of a certificate of excellence by the SABRE Awards for our ‘Through your life campaign” for Philips, we also won the ‘Campaign & Idea of the Year,’ award at the African Excellence Awards 2018 for our outstanding work on the ‘Find your beautiful’ campaign for Darling.

“These awards are a validation of our consistency, diligence and commitment to excellence.

“At LSF|PR, we work tirelessly to deliver excellence for our clients. It is so incredible to see our Darling Campaign competing side by side with stellar campaigns across the globe.”

Zakariyau extended warm appreciation to the LSF|PR team, saying their “dedication, diligence and commitment to excellence” has helped the company record remarkable success.

The Sabre Awards Africa ceremony where prices will be awarded to the winners is scheduled to hold on May 16 in Kigali, Rwanda, while the Sabre Awards EMEA will hold on May 22 in London, UK.