TheCable

Modion Communications, a public relations firm, has emerged the overall winner in the corporate social responsibility (CSR) category at the 2021 SABRE Awards.

The award is the world’s largest public relations awards programme, recognising superior achievement in branding, reputation and engagement in North America, Europe, the Middle East and Africa.

The agency, in a statement, said it secured the top prize for its 2020 CSR campaign for Lumos Nigeria, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’.

The PR firm said the CSR campaign has also been shortlisted for the Platinum SABRE Award for “Best in Show”, one that recognises the best African campaign of the year, adding that the winner will be announced during the award ceremony on May 27, 2021.

Modion Communications said it has now won back-to-back Sabre awards in two years, having secured double Sabre Diamonds on its debut participation in 2020 with its gripping teaser brand activation for Leadway Assurance #SeeFinish, and its #Gokada2.0, a strategic crisis management campaign for Gokada.

According to the agency, its campaigns also earned certificates of excellence in two highly coveted categories.

“To further crown this year’s recognitions, Modion Communications two other entries received ‘CERTIFICATES OF EXCELLENCE’ in their respective categories. The campaign, ‘How Rugged Is Your Jeep?’, an internal communications campaign for Old Mutual Nigeria, was recognised under the employee communications category,” the statement read.

“The ’50 Shades of Happiness’ campaign for Leadway Assurance got a certificate of excellence under the financial & professional services category.”

Commenting on the award, Odion Aleobua, the agency’s chief executive officer, said the award is a reward for the team’s burning quest to dominate the African public relations space.

“This is our third Sabre win in two years, an indication of the superior and strategic ideas the young team at the agency spurn on a regular basis in their mission to take over Africa’s PR play,” he said.

“We have envisioned an African dominance, and this only sets us in the right direction to continue to provide insight-driven winning solutions to our numerous clients.

“It is even more satisfying that our recognitions are for diverse campaigns in crisis management, corporate social responsibility, brand activation, financial PR and internal communication, a testament to the agency’s range in providing cutting edge 360 boutique services for our variegated clientele base.”