TheCable

Telecommunication firm MTN has put smiles on the faces of its subscribers by introducing My2015BetterMe app, a campaign targeted at making its customers to create experiences that are relevant to peculiar circumstances.

Unveiling the BetterMe app and three 2015 BetterMe bundle offerings, Funmi Onajide, general manager, corporate affairs of the telco, noted that the current trend in the telecommunication sector was the movement from voice services to data and digital services.

She said having the highest number of subscribers in the country, MTN is focusing on data and digital services, using the power of the internet.

“In the past, the focus was on voice – that is the ability to connect people so that they could make phone calls,” she said.

“This industry has achieved that with well over 100 million active subscribers in Nigeria of which MTN has 60 million subscribers as at the end of 2014; that dispensation was known as Telco 1.5.

“Now we are moving to Telco 2.0, which is characterised by full-scale focus on data and digital services leveraging the power of the internet.”

She added that the Better Me campaign would build on the innovative drive among the youth and expose Nigerians from all walks of life to how they can see the positive value in the internet.

Similarly, Bayo Adekanmbi, the chief marketing officer of MTN Nigeria, said the new campaign would introduce Nigerians to internet content that they may not be aware of including local content websites.

“The My2015BetterMe app aims to enhance peoples’ lives with the power of the internet,” he said.

“It provides easy access to a variety of digital content and offers subscribers a single platform to access, view and share New Year resolutions and must-do, 2015 prophesies and events, news, daily deals, gossips, fashion, healthy living and lifestyle tips.

“It is our desire that the app revolutionizes the industry in the same way that MTN Callertunez service revolutionised the music industry by reducing piracy and ensuring that artistes get adequate remuneration for their talent.”

Adekanmbi urged customers interested in the app to download it for free by sending the keyword 2015 to 131 via SMS.