TheCable

The National Broadcasting Commission (NBC) has granted a licence to Idowu Sowunmi, a former editorial member of THISDAY Newspapers, to operate Nigeria’s first-ever children’s television station.

The new station, which is sponsored by Three Tees Entertainment Limited, a company owned and chaired by Sowunmi, will be sited in Lagos state.

It aims to cater to the entertainment and educational needs of children in the country.

Programming will include a range of locally-produced and international content, including cartoons, educational shows, and live-action series.

Sowunmi said the company was honoured to pioneer the initiative, adding that it is committed to providing high-quality, age-appropriate content that promotes learning, creativity, and positive values.

“We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’re also coming up with the first children’s radio as soon as we secure the necessary approval,” he said.

“Available demographic records indicate that aged 0 to 14 years account for more than 44 per cent of Nigeria’s total population; that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”