TheCable

Nigeria’s leading and multiple award winning creative marketing communications powerhouse, Noah’s Ark Communications Limited, has clinched the Nigerian Breweries’ lucrative Maltina and Malta Gold accounts.

The Agency was appointed to lead the creative process for the two non-alcoholic malt brands by Nigerian Breweries Plc. after a keenly contested pitch involving a number of other leading agencies in Nigeria.

At the end of the rigorous creative pitch exercise, Noah’s Ark was considered as the preferred creative agency based on their understanding and creative interpretation of brand expectations.

Speaking on the new business, the Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa, attributed the success of the agency at the competitive pitch to the unparalleled creative solutions proffered by the team backed by deep consumer insights.

“We are very excited to win this pitch and we feel honoured to have the opportunity to work on a great and iconic brand like Maltina. We hope to bring to bear our magic on the brand as we have done with other brands we have touched. Most importantly, we look forward to working with a very intelligent marketingteam. “he said.

According to Adisa, winning the Maltina and Malta Gold accounts was the best way to start the year.He further said that the agency was elated to be recently named the Agency of the Year for West and Central Africa by Pitchers Awards.