BY Remi Sulola
The 2018 FIFA World Cup hospitality packages are now on sale in Nigeria courtesy of Integral, a sports marketing company.
Integral is the exclusive sales agent of FIFA’s official partner, Match Hospitality. The partnership was sealed in Lagos on Wednesday.
Match Hospitality is the exclusive rights holder of the World Cup hospitality programme.
Abimbola Ilo, the managing director of Integral, said the company’s pedigree earned it the partnership.
“We are delighted to act as the exclusive sales agent of Match Hospitality in Nigeria for the sale of the 2018 FIFA World Cup official hospitality programme,” said Ilo.
“After months of negotiations and discussions this deal clearly confirms Integral’s pedigree to have been selected, and on an exclusive basis in Nigeria.
“This basically means now that we have the entire inventory to deliver unforgettable experience to all our clients during the FIFA World Cup, right from the moment they think about attending the event to support their team.”
Pascal Portes, chief operating officer of Match Hospitality, said: “Nigeria is an established and very passionate market, and we are extremely optimistic about the sales potential for our hospitality programme in 2018.
“We know that Integral are our best partners to open the door to a thriving Nigerian market ready for the extraordinary experiences promised by this exceptional FIFA World Cup environment.
“We feel a tremendous sense of pride in the product range offered by MATCH Hospitality as FIFA’s official hospitality rights holder for the 2018 FIFA World Cup Russia.”
Match Hospitality is the only company worldwide that has been appointed to promote and sell FIFA’s hospitality packages, including match tickets.
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