TheCable

Chain Reactions Nigeria, a Nigerian public relations and integrated communications consulting firm, has been named the best reputation management consulting firm in West Africa.

The firm, which is an affiliate of Edelman, an international communications marketing firm with presence in 65 countries, beat two Ghanaian agencies at the 7th edition of the Nigeria brand awards organised by International Brand Award Nominees.

The award ceremony held in Lagos on Thursday.

Israel Jaiye Opayemi, managing director and chief strategist at Chain Reactions Nigeria, who got the award on behalf of the company, said it was a testament of the firm’s “commitment to professionalism and dedication to the consistent delivery of audacious integrated communications solutions”.

“We are glad that Chain Reactions Nigeria has been recognised among those pushing the frontiers of cutting-edge public relations and reputation management practice in West Africa,” he said.

“It brings us a level of satisfaction because we’ve consistently worked on improving our human capital, approach to briefs and service delivery. The results of our efforts are becoming more apparent. I am also delighted that Edelman’s confidence in appointing us as its preferred West Africa partner company was not misplaced.

“Our competitive edge is embedded in our core values, which are expressed in our can-do spirit; and our confidence and passion in handling our clients’ communication challenges.

“We are not an agency; we are a consulting firm. We are specialists, who always apply the finest traditions and trends of the practice in solving clients’ problems and helping them reach their business objectives.”

According to a statement shared with TheCable, the company managed the transition period of Etisalat Nigeria to 9mobile.

“The brand migration which has been widely acknowledged as unprecedented, resulted in the successful rebranding of former Etisalat Nigeria to 9mobile in less than three weeks after the telco’s foreign partners, Emirates Telecommunications Corporations and Mubadala Development Company, both of United Arab Emirates exited from Nigeria,” the statement read.

“Another significant campaign was the international girl-child education advocacy campaign by ONE Campaign to draw attention to the plight of 130 million out-of-school girls around the world.

“In managing the celebrity power campaign along with other PR firms in different parts of the world, Chain Reactions Nigeria leveraged the voice of Bono, Malala, Angelique Kidjo, David Oyelowo, Omotola Jalade Ekeinde, Desmond Elliot and Waje, to call on world leaders to tackle poverty by addressing gender inequality.

“Nigeria emerged the world’s second best country with most impactful campaign.”