BY Mayowa Tijani
Analysts have said that Nigeria’s first-ever radio station exclusively for women and the family will change the face of broadcast media in the country.
The analysts, who were interviewed separately, were said to be unanimous in their forecast as they all look forward to a more professional and specialist delivery from the station.
Biodun Kupoluyi, publisher of E24/7 Magazine, said specialist radio stations like this are known to turn out quality.
“We have the idea of a specialist radio station before now and we all know how it has impacted on the quality and delivery of radio broadcasting,” he said.
“You remember that many of our radio stations do not have strong sports programmes before Dr. Larry Izamoje came up with the idea of a sports radio (Brilla FM).
“In fact, more than in the way Brilla FM changed the face of sports broadcasting in Nigeria, WFM, which, as we are told, will be focused mainly on women and the family, will definitely change the face of radio in Nigeria.
“Women always put passion, total commitment and dedication to everything they do, my expectation is that WFM will definitely stand out and blaze a trail in the Nigerian broadcast industry.”
Robert Ali, a medical practitioner, foresees better days ahead of the broadcast industry, as WFM comes on board.
“As we continue to witness and see more specialist stations, the industry will be better for it. The coming of the station will open another vista in radio communication.
“I’m sure our womenfolk will definitely make a success of the station.”
The radio station, WFM 91.7, which was recently licensed by the National Broadcasting Commission (NBC), is a brainchild of veteran broadcast journalist, Toun Sonaiya, director of St. Ives Communications and Wale Okewale, chief medical director, St. Ives Specialist Hospital.
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