TheCable

The Image Merchants Promotions (IMPR) Limited, publisher of both PRNigeria and Economic Confidential, has been ranked the most creative public relations agency worldwide in the 2020 Global Creativity Index (GCI).

The annual index, produced by PRovoke, formerly Holmes Report, ranks the most awarded public relations campaigns and firms in the world, weighing their impact while taking cognisance of their staff size.

According to PRovoke, IMPR won the title as a result of “campaigns for the Nigerian Air Force, Nigeria Comms Commission and Nigerian Customs Service”.

“Finland’s Kurio ranks second, moving up from third in 2019, with Brazil’s Sherlock Communications dropping from second last year to fourth,” it said.

“In the third spot is US firm Joy Collective, thanks to its Crown Act campaign for Dove, while Romania’s Rogalski Damaschin moves up from ninth to fifth.

“The Index analysed entries and winners from more than 25 PR award programmes from around the world, over a 12-month period, using the 2020 Global SABRE Awards as a cut-off point.

“Scores were weighted according to a PRovoke formula that placed particular emphasis on Best in Show winners, while also taking into account the expansion of ‘public relations’ work across multiple categories at advertising-oriented shows such as the Cannes Lions.”

It added that in ranking agencies against their peers, the weighted table is segmented along regional lines, producing the top five rankings for North America, EMEA and Asia-Pacific.

Founded by Yushau Shuaib, IMPR provides PR advisories to the financial sector and other institutions including the military, security, intelligence and response agencies in Nigeria.