TheCable

The Nigeria Society for Sports Management (NSSM) says the business aspect of sports in the country must be explored in line with the current practice around the world.

A communique issued by M. A Ogunsemore, its secretary general, at the annual national conference of the sports management body, noted the need to urgently re-engineer the sports industry in Nigeria for economic benefits to stakeholders.

The management said the country lacked a concise policy to exploit the gains across many areas.

It expressed concern on the “little involvement” of private and public investment in refocusing sports management in the country.

NSSM said globalisation and ICT revolution should enable small scale enterprises (SMEs) to position themselves, create endless opportunities in amateur and recreation sports, sports medicine, professional sports, sports coaching, sports retailing, fitness training and sports tourism, among others.

It said re-engineering sports for economic empowerment involves a steady review of the existing physical education curriculum in schools in tune with the best global practices.

It also said emphasis should be placed on business innovation in sports journalism, photography, videography, academies, coaching, sports bar and lounge, sports equipment branding and merchandising.

NSSM added that security provision would build confidence towards involvement in sports activities and improve tourism and recreation.