NTA, HotSports partner for live broadcast of 2020 National Sports Festival
BY Jerry Lenbang
As sports enthusiasts anticipate the 20th National Sports Festival (Edo 2020), the Nigeria Television Authority (NTA) and HotSports Nigeria Limited have announced partnership for live transmission of the games.
The live transmission on NTA network services will spice up the festival, which opens in Benin City on March 22 and runs till April 1.
Edo 2020 will feature 32 sports, including 27 compulsory events, and have 11,000 athletes competing for laurels at 17 venues.
Taye Ige, president and CEO of HotSports, disclosed that there are also marketing windows for interested brands to explore.
This, he said, included three-hour live transmission of each of the opening and closing ceremonies, two-hour daily live transmission, live transmission of the football and athletics finals as well as a well packaged one-hour daily highlights.
“The National Sports Festival is our national asset, and this being an Olympic year, we must all rally behind our athletes to deliver great results and be ready to win medals in Tokyo 2020,” Ige said.
NTA and HotSports have been known for bringing the best of sporting moments to Nigerians in the comfort of their homes and relaxation spots.
They both delivered all the matches of last year’s Africa Cup of Nations live from Egypt as well as the qualifiers for the next edition.
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