BY Temitope Yakubu
The government of Ondo state in collaboration with Facebook organised a capacity building training on digital marketing for micro, small and medium enterprises (MSME) owners on Monday.
The training held in Akure, the state capital.
At the event, participants, mostly youths were trained on the advantages of internet marketing through the social media to grow their businesses and achieve their dreams.
Speaking at the event, Joel Ogunsola, senior special assistant to Rotimi Akeredolu, governor of the state, on innovation and partnership, said the government decided to partner Facebook in order to provide small and medium entrepreneurs in the state the opportunity to expand their customer reach.
“We decided to organize the programme to develop micro, small and medium entrepreneurs in Ondo state. We have a mandate, within this mandate of developing and growing small and micro entrepreneurs, we have the incubation and acceleration programme, the enterprise development services, the business support service programme and Ondo State employment trust programme,” he said.
“So, partnering with Facebook was very strategic for us, for us, this is a long term partnership that just begun today.
“The idea is to see small and medium enterprise owners in the state to actually grow their businesses using social media as a tool for the sale of the businesses.”
Also speaking, Bamidele Oloyelogun, speaker of Ondo state house of assembly, advised the participants to make good use of what they learnt during the training.
Oloyelogun, who was represented by Festus Adefioye, deputy chief whip of the house, thanked the government and Facebook for organising such event in the state.
“People believe you are a criminal when you carry a laptop not knowing that you can now transact billions of naira online,” he said.
“I thank the organizers, and to the participants, please don’t misuse this opportunities, at the end, there are more advantages than disadvantages, so kindly take it serious.”
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