TheCable

Precise Platforms has announced the launch of Precise Point, its research and intelligence outfit.

In a statement on Thursday, Bolaji Okusaga, managing consultant, Precise Platforms, said the platform, comprising media monitoring and measurement, trend spotting and analytics units, is designed to help businesses map routes to market and customer insights, customise behaviour based on research insights and identify new sources of connection and value for companies and brands.

According to Okusaga, Precise Point was initiated out of the desire to ameliorate the high operational costs of firms in an era of aggressive struggle for minds and market as well as to meet the needs of the ever-changing consumer expectations and increasing market sophistication.

The company had, in the past few months, put together a technical team that developed some proprietary tools to aid the research dynamisms of the units.

“The Brandteon crawls news from blogs and social media platforms; the Trendteon, on the other hand, is an analytical tool for campaign and
influencer management, while the Precise Tracker is used for media monitoring and campaign measurement,” Okusaga said.

“These algorithm-based media information pull on company, competition, industry, policy and measure impact and sentiments as well as do comparative analysis. The information from customers, industry and other critical stakeholders are organised into strategic solutions, tailor-made to serve client’s needs.”

Okusaga noted that in the next two years, Precise Point will evolve into a full-blown company, independent of Precise Platforms, churning out structured market and policy reports.

He added that the platform will also build an on-point research and data analytics comparable to the works of Euromonitior, Cision and other internationally acclaimed research, media monitoring and campaign
management agencies around the world.