TheCable

The International Public Relations Association (IPRA) has presented Golden World Award (GWA) in crisis management to Image Merchants Promotion Limited for its counter-insurgency and security-conscious campaigns. 

The Golden World Awards (GWAs), often dubbed the “Oscars of PR” is the “world’s most prestigious” PR awards in various categories.

Bart de Vries, IPRA president, described the PRNigeria’s campaign as one of the most successful crisis communication strategies that entails “creative innovation, media relations, social media and event management” to win the Golden World Award in crisis management.

The president explained that in determining the winners of various GWA categories, which included Grand Prix and UN awards among others, the IPRA judges spent the greatest parts of their sessions working in small teams.

“This year’s GWA entries saw a marked rise in using cross-media approaches, including innovative and creative use of social media, video or animation,” he said.

“The 2016 IPRA GWA Winners also showed progress in measurement, integrating varied research perspectives, adopting measuring models and applying an evaluation.”

Receiving the award, Yushau Shuaib, founder of PRNigeria, dedicated it to the Nigerian media and security agencies for their collaboration in ensuring a “secured and safer” society through timely and responsible information dissemination.

Shuaib said: “We dedicate this award to the Nigerian media and security agencies, especially the military, security, intelligence and response agencies for their efficient and mutual relationship towards enhancing synergy on the security consciousness and the war on terror campaigns.

“We also acknowledge the heroism of many silent heroes whose names are hidden from the media spotlights, including investigate journalists and security personnel who sacrifice their lives for our safety.

“The PRNigeria, which has been at the forefront of projecting the commendable efforts of our military counter-terrorism operations, will add voice to ensure that their death and sacrifices will not be in vain.

“We are glad to serve as the consultant in cementing the wonderful mutual relationship of the critical stakeholders in crisis communication.”