Rebuilding the Nigerian dream: How NOA is forging a new social contract

BY VICTOR BENJAMIN

For years, a pervasive sense of disillusionment has shadowed the vibrant spirit of Nigeria. Eroding trust in governance, fuelled by misinformation and a disconnect between policy and public understanding, has cast a long shadow over national progress. However, a significant shift is underway, spearheaded by the National Orientation Agency (NOA). Under the astute leadership of Mallam Lanre Issa-Onilu, NOA is actively working to mend these fractures, acting as a crucial bridge between government aspirations and the people’s commitment. This vital mission aligns seamlessly with President Bola Tinubu’s administration, which profoundly recognises that the success of any government policy ultimately hinges on the psychological and emotional investment of its citizens.

The Tinubu government isn’t merely observing NOA’s efforts; it’s actively championing them. The administration understands that Nigeria’s journey towards prosperity isn’t solely about economic reforms or administrative directives. It’s fundamentally about fostering a collective embrace of national values and civic duties by every Nigerian. This holistic approach forms the bedrock of a renewed national consciousness, aiming to ignite a sense of ownership and shared responsibility for the country’s destiny.

A cornerstone of this ambitious agenda is the forthcoming National Values Charter, an initiative poised to redefine the relationship between the government and its citizens. Expected to be formally unveiled by President Bola Tinubu himself, this charter is designed as a foundational social contract. It will meticulously articulate the responsibilities of both the government and its citizens in the arduous yet rewarding task of nation-building.

The charter will enshrine the “Nigerian Promise”—the government’s unwavering commitment to core principles such as equality, democracy, entrepreneurship, peace, inclusivity, freedom, and meritocracy. This promise outlines the vision for a just and equitable society where opportunities abound for all. Complementing this, the charter will also introduce a comprehensive “Citizens Code.” This code will serve as a clarion call to all Nigerians, urging them to embrace fundamental virtues like discipline, duty of care, tolerance, ethical leadership, accountability, environmental awareness, and resilience. By clearly defining both rights and responsibilities, this comprehensive approach aims to cultivate a deeper sense of belonging and dignity among Nigerians, fostering a citizenry that is not only aware of its entitlements but also deeply committed to its obligations.

In direct support of President Tinubu’s audacious economic reforms and the overarching “Renewed Hope Agenda,” NOA has rolled out several impactful initiatives, designed to demystify complex policies and showcase tangible progress.

One such crucial initiative is The Explainer. Launched in early 2024, this weekly policy-focused publication serves as an invaluable tool for simplifying complex economic shifts. It breaks down intricate topics such as the fuel subsidy removal and exchange rate unification, translating economic jargon into accessible language. The Explainer illuminates how these market-driven reforms are strategically designed to stimulate national productivity, unlock doors for private investment, and enhance Nigeria’s global competitiveness. It clarifies the potential long-term benefits for ordinary Nigerians, including job creation, increased investor confidence, and improved public services. Crucially, the publication also proactively addresses public concerns and immediate challenges, countering the pervasive tide of misinformation and building a much-needed bridge of understanding between the government and its citizens.

Beyond explanation, NOA is diligently working to showcase tangible progress and flip the narrative of cynicism that often plagues public discourse. The agency actively promotes positive stories of ordinary Nigerians who are directly benefiting from recent reforms. This includes heartwarming examples such as students accessing loans from the Nigeria Education Loan Fund, a critical initiative that restores hope and dignity to countless families striving for educational advancement. It also highlights vehicle owners successfully transitioning to Compressed Natural Gas (CNG) as a more affordable and sustainable energy source, and small business owners securing vital loans from the Bank of Industry to fuel their entrepreneurial dreams. NOA emphasises consistent and transparent communication to counter negativity, demonstrating that “Hope Renewed” is not merely a slogan but is backed by concrete results, including vital improved infrastructure and a commitment to transparent governance through the discontinuation of opaque oil subsidy regimes.

NOA’s efforts extend far beyond direct policy explanations. The agency employs a wide and innovative array of channels to instil a profound sense of ownership and responsibility within the Nigerian populace.

In the digital realm, NOA leverages cutting-edge tools to enhance citizen engagement. The Mobiliser app, for instance, incorporates a vital “Say Something” feature that enables anonymous crime reporting, empowering citizens to contribute to public safety without fear. Furthermore, CLHEEAN, an innovative AI platform, provides real-time, accurate information on critical national issues, notably in local languages, making vital data accessible to a broader audience. CLHEEAN also facilitates anonymous reporting of criminal activities, reinforcing the commitment to a safer society. An interactive, AI-powered website with intelligent chat assistants and an AI engine dubbed “The Curator” further engages citizens, addressing their policy questions and providing access to national data, fostering an informed and participatory citizenry.

Complementing its digital outreach, NOA conducts extensive on-the-ground sensitisation campaigns nationwide. Dedicated NOA teams traverse the country, engaging communities on diverse issues ranging from human rights and tax reform to crucial security awareness and flood prevention. These campaigns utilise dynamic approaches such as roadshows, community forums, and interactive school sessions, ensuring that essential messages resonate and reach every segment of society, from bustling urban centres to remote rural communities.

Strategic partnerships form another critical pillar of NOA’s multi-faceted approach. The agency actively collaborates with the education sector to embed citizenship studies directly into the school curriculum, aiming to instil national values and civic pride in children from a tender age. This foundational approach seeks to mould future generations into responsible and patriotic citizens. NOA also partners with the Voice of Nigeria (VON) to combat the proliferation of misinformation and promote authentic Nigerian narratives, safeguarding the integrity of public discourse. Furthermore, a crucial partnership with the Economic and Financial Crimes Commission (EFCC) facilitates nationwide campaigns against cybercrime, promoting financial literacy and ethical entrepreneurship, particularly among vulnerable youth who are often susceptible to such illicit activities.

Through these comprehensive and multifaceted approaches, the National Orientation Agency is not just informing Nigerians; it is striving to ensure they are emotionally and intellectually invested in the country’s growth. By fostering a culture of excellence, patriotism, and civic responsibility, NOA is fundamentally transforming how the government communicates with its people. Its ultimate aspiration is to build a just, united, and value-driven Nigeria—a nation built on shared purpose, collective agreement, and a renewed sense of hope.

Victor Benjamin is the West/South-South Director at YP4T