TheCable

BY JOSEPH OLAOLUWA

At the heart of any business is the customer and at DStv Nigeria, the goal is to evolve daily to meet the demands of the ever-changing and competitive market.

In a bid to cater to its wide array of audiences, the Pay TV company recently introduced new and revamped DStv Business packages that contain specially curated content to suit various businesses.

According to the Head of DStv Business, Abayomi Famakinwa, “Content is specifically curated to the type of way it is consumed. You shouldn’t be consuming residential content in a commercial space. You have no control of what is being shown. Take, for instance, you don’t want a small child in a hotel watching a content rated 18. That is why we tried to curate the content specifically.”

It is in that way that DStv moved to create three Business packages; DStv Work, DStv Play and DStv Stay. Each package is tailored to suit the particular needs of offices, bars, clubs, restaurants, hotels and so on. The essence of this, Famakinwa explains in an interview, is to tailor content to specific customers to in order to enhance their experience. In essence, instead of having to watch a wide array of content, these new DStv business packages now give you what you want based on business customers’ needs and preferences.

The DStv Work package offers the latest news headlines from around the world, sports, weather updates and other work-related entertainment. The goal here is to set the tone for a stimulating work environment and keep everyone well informed. The Work packages are best suited for offices, banks and other corporate organizations.

The DStv Play packages are best suited for businesses such as pubs, restaurants, bars, clubs, café and betting houses. These packages enhance the guest’s experience and ensure that they are always entertained with their favourite sports programmes and other first-class entertainment.

The DStv Stay packages are suited for hotels, motels, lodges, resorts, B&B and serviced apartments. Giving each guest – whether a kid, adult or elder – a memorable in-room experience due to the vast array of channels available to them during their stay.

One important feature is that these new revamped packages can be tailored to customers’ budget. This means that customers can enjoy entertainment at a certain threshold which is a unique offer. For less than N2,000, one can enjoy several channels. For instance, the DStv Stay (Basic), offers customers an array of entertainment with more than ten channels spanning sports, news, kiddies channel and music with just N1600. This package is geared to allow low-end consumers to enjoy more for less.

Businesses also have the flexibility of choosing a package that perfectly suits their business model without worrying about not having the popular channels needed by customers. From small entrepreneurs to 5-star hotels, multinational corporations and government agencies, every business has something that works for them.

For hotels, their customers get a mix of carefully selected movies, music and sports channels as well as a few documentary channels to the mix. This is the same for a financial establishment where customers are more concerned about the latest updates from the financial sector and latest news over that of a music or movie channel like Africa Magic and MTV Base. Similarly, betting centres, pepper soup joints and clubs will be in tune with MTV Base, SoundCity, SuperSports channels over National Geographic Channel or News channels.

MultiChoice Nigeria has continued to improve its service offerings over time, communicating more value to customers. On the part of customer service, its MyDStv app, available on android and iOS enabled devices, is the go-to app for resolving issues that may arise whilst viewing. There is also a WhatsApp platform and a USSD platform *288# to make entertainment convenient and at your pace.

According to the Chief Executive Officer, MultiChoice Nigeria, John Ugbe, the business is all about the customer’s experience, and the greatest motivation for the team is to offer more value for money.