Ruth Oshikanlu, pregnancy mindset expert, named MBE

Ruth Oshikanlu, a pregnancy mindset expert, has been appointed as a member of the order of the British Empire (MBE) in the New Year 2019 Honours List.

She was named an “Ambassador for the Health Visiting Profession, For services to Community Nursing, Children and Families”.

Oshikanlu, who is a parenting expert, Queen’s nurse, midwife and health visitor with over 22 years experience, runs Ruth’s parenting centres on beginning the bonding process in the womb.

She is also the author of Tune In To Your Baby: Because Babies Don’t Come with An Instruction Manual; and has developed the Tune In To Your Baby™ approach.


The approach is a holistic parenting programme that equips you to harness the power of your mind along with connecting with your baby in utero to get the desired outcome of becoming a happy and connected mother of a happy and connected baby.  

She enables pregnant women to have a stress-free pregnancy, become serene and soulful as they grow a happy soul within them. She also equips mothers with a template that they use for the rest of their parenting journey.

Ruth has a passion for working with marginalised groups to reduce health inequalities and has in past roles supported patients and clients with sickle cell disease, HIV, pregnant teenagers and teenage parents, and young people with substance misuse and emotional health and wellbeing problems.


She currently runs a private practice in Harley Street supporting women who have had assisted conception or have experienced previous pregnancy loss, having almost lost her baby in pregnancy too.

Oshikanlu is also the founding director of Goal Mind, a coaching consultancy that specialises in improving personal performance at work by uncovering employee motivations.  

Ruth is proactive and supports nurses and other healthcare professionals in delivering excellent care through training, coaching and mentoring and runs masterminding groups for health professionals from black and minority ethnic (BME) groups.

Ruth’s work has earned her numerous health and business awards including:

  • Fellow of The Royal College of Nursing
  • Fellow of The Institute of Health Visiting
  • The Queen’s Nursing Institute’s Queen Elizabeth The Queen Mother Award for Outstanding Service to Community Nursing
  • Recognition Award – Nigerian Nurses Association UK (June 2017)
  • Recognition Award – Women4Africa 2017 Awards (May 2017)
  • The Nigerian Achievers Awards – Outstanding Entrepreneur Award
  • Named on The Nursing Times Leaders List in 2015
  • Named on The HSJ BME Pioneer List in 2014

“I am ecstatic about being awarded an MBE especially as it is for doing what I love!  I have always sought to make a difference to everyone I meet. I was made to care,” she said after receiving the award.

“It was for this very reason that I left the NHS several years ago.  Caring is my business and the bureaucracy in the NHS was getting in the way of me caring. I hope this award will enable me to show that I really care and make a difference to more people”.


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