The gaming industry is ever-changing. With high demand and technological advancement, more online platforms allow players to access hundreds of games on one site. This is particularly true for online casinos.
Demand is high, and more operators are launching new platforms catering to global players. One important thing that an operator must ensure before the launch is the number and variety of the games they offer. The more variety and the larger their library, the bigger the audience they can reach.
Traditionally, operators can choose to either integrate the games individually through providers. Now, many aggregators are offering a service to make this process quicker. Let’s discuss more about how content aggregation transform the online gaming landscape
About Aggregators
Curating an extensive and appealing gaming portfolio can be challenging for operators. Aggregators like https://hub88.io/ simplify integration by offering a streamlined gateway to top studios’ diverse collections. This process helps operators and has the potential to increase players’ satisfaction.
In short, online casino game aggregation refers to the integration process behind the diverse game collection on a single platform. Operators can partner with game aggregators or utilise specialised software solutions as intermediaries between the operator and the developers.
Operators can focus on sorting which products complement their brand. Meanwhile, aggregators gather all the top providers in one hub. Thus, an iGaming aggregator provides operators access to many games. They utilise seamless API integration to streamline processes.
Aggregators continuously improve to follow trends. Therefore, according to the growing demand, they keep expanding their role in the iGaming industry. Operators can gain access to the latest market trends and integrate games that are popular among players.
How iGaming Aggregators Work
Aggregators connect operators with various game developers. As multiple developers and their products are gathered on one platform, operators can quickly integrate the games they’re interested in offering. Here’s how aggregators work:
- Games gathering: Aggregators partner with numerous game developers and build a vast network of partners.
- Games selecting: They’ll collect a vast selection of games from their partner and provide a variety of online casino games, including slots, table games, live casino games, and more.
- Integration: When operators decide to work with an aggregator, they integrate with the aggregator’s platform through a single API (Application Programming Interface). This process allows operators to quickly add games from multiple providers without connecting with them individually.
- Revenue sharing: Aggregators typically profit by earning a share of the revenue (GGR) generated by the games they’ve contributed to the operator’s platform.
Each aggregator sets different costs for its service. The fees depend on the agreement between the operator and the aggregator and the volume of the games provided.
Aggregators may charge commissions, but the total cost is lower than direct integrations.
Conversely, direct integrations often require separate agreements with each provider, which may involve higher costs. Operators must also pay for ongoing maintenance and technical support from each developer.
What Do Game Aggregators Offer?
Game aggregation platforms offer more than access to an extensive gaming library through a single API integration. When an operator decides to work with aggregators, the service typically provides other features that can benefit the online casino in the future.
Advanced Content Management Tools
Most aggregators have robust content management tools. These tools allow clients to browse, select, and manage their games more easily. They also improve visibility, lobbies customisation, and game release scheduling.
Report and Analytics
Insights are key to all kinds of business. Fortunately, many aggregation platforms provide advanced reporting and analytic tools. These tools help operators track the game’s performance, their players’ behaviour, and financial metrics.
Promotional Tools
Games aren’t the only thing that operators must feature to attract players. This is why many aggregators offer promotional tools and campaigns. Operators can utilise them to offer promotions like tournaments, bonuses like free spins, loyalty programs, and in-game rewards.
Technical Support
In the future, it’ll be easier for operators to manage their platforms when they have technical support to maintain the games. Aggregation platforms’ technical support covers issues related to integrated games and simplifies troubleshooting to reduce the casino’s maintenance burden.
Compliance and Licensing Assistance
The iGaming industry is heavily regulated, so many aggregators support regulations. Before integrating the game, aggregators would ensure the games meet local rules and can help handle necessary documentation. Operators can also gain support for licensing across jurisdictions.
Payment Solutions
Some aggregation platforms provide integrated payment solutions. Operators can get seamless connections with various payment providers. Through aggregation platforms, operators can simplify the transaction handling process to improve players’ experience.
Mobile Gaming Optimisation
Mobile gaming is in high demand. Therefore, most aggregators provide mobile gaming optimisation for their entire gaming library. This ensures players enjoy the games using their mobile devices with the same quality as the desktop version.
Choosing The Right Content Aggregation Platform
There are plenty of content aggregation platforms now. To choose the best one out of the options, operators can do their due diligence, including:
- Asking around: Operators can connect with other people in the industry who have had experiences with content aggregation. These can be fellow operators or software providers.
- Compare rates: Using a content aggregation service costs money, and each offers different pricing plans. Compare the revenue share terms of the providers. Thoroughly read the terms and conditions and see if there’s a way to negotiate rates, especially after the operator’s betting volumes increase.
- Consult the team: Speak with the people behind the brand to get an impression of how the provider works and how knowledgeable they are. This can be important in the long run.
- Keep expectations high: Knowing that the provider can work up to standard will be better if an operator wants to work with a partner. They must manage things efficiently, back clients up with top-notch customer service, and take full accountability. Never skip asking the provider about their SLA policies.
FAQ
What Is A Casino Game Aggregator?
A casino game aggregator is a service that integrates content. Operators don’t have to contact providers individually and can quickly access an extensive gaming library from various providers.
Do Content Aggregators Provide Technical Support?
Yes, most content aggregators provide technical support after integration.
Is It More Expensive to Use Content Aggregators?
Although utilising content aggregators costs money, it is less costly than individual integration.
