Lai Mohammed, minister of information and culture, says the country’s advertising industry will create around 500,000 jobs annually by implementing a 75 percent mandate for local content. Mohammed spoke on
Tag "Advertising"
BY MARTIN IKE-MUONSO The decision by the Advertising Practitioners Council of Nigeria (APCON) to develop a set of rules to govern the behaviour of the advertising market participants is highly
Lai Mohammed, minister of information and culture, says Nigerian brands will be mandated to pay N100,000 every time their foreign-produced adverts are aired on TV stations showing in Nigeria. Speaking
Google Nigeria has launched “YouTube Masthead”, an innovative online advertising tool that gives advertisers and brand owners in Nigeria the opportunity to promote their business on the YouTube homepage for
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