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Tag "Audience measurement Task team"

Minister: Data from audience behaviour survey meant to reposition broadcast industry

Mohammed Idris, minister of information and national orientation, says the federal government will use the data collected on audience behaviour measurement to reposition the broadcast media for economic growth. Idris

Lai: Nigeria to earn $2bn from advertising by 2025

Lai Mohammed, minister of information and culture, says Nigeria’s advertising and creative industry would rake in $2 billion by 2025, after ongoing reforms in the sector are concluded. Mohammed said

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