TheCable

Tag "e-commerce in Nigeria"

Why e-commerce will define Nigerian market space in future

Electronic commerce (e-commerce) is gradually changing the face of marketing, especially in Nigeria – one of the late bloomers coming into the world of internet marketing. Gone are the days

Purchasing power of middle class spurs e-commerce growth

At least $2m worth of transactions per week and close to $1.3bn are spent on Nigeria’s e-commerce terrain monthly, thanks to the increasing purchasing power of the Nigerian middle class.

0 comment Read Full Article