Tuesday, April 23, 2019

Tag "opinion polls"

    Online political polls, caveat lector

Online political polls, caveat lector

BY TEMITAYO LAWALOpinion polls have changed from being mere straw polls – as obtainable in late 19th century and early 20th century – where pollsters simply travelled, say, on a train and surveyed opinions at their convenience. Polling is now a highly sophisticated process that involves big data, computer models, rigorous and robust sampling processes; it is serious, big business.Professional [...]

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