TheCable shines at PwC media awards

TheCable has once again proven its place as a top digital medium of excellence in the country as three journalists from the organisation were honoured at the 5th PwC Media Excellence Awards.

The journalists -Taiwo Adebulu, Chinedu Asadu and Mayowa Tijani – were recognised for their outstanding stories on business, economy, capital market and tax reporting.

Adebulu won the PwC journalist of the year for capital markets reporting. His story which investigated the claim made by Nigeria’s minister of environment, Mohammed Mahmood, at the United Nations Climate Action Summit at UNGA74, was rated as the best in that category.


The minister had said seven federal universities were running strictly on renewable energy. Adebulu’s fact check revealed that the minister had grossly misinformed the United Nations.

Adebulu also emerged a finalist in the business and economy category for his undercover investigation which exposed the lapses in Cross River’s effort to tackle COVID-19.

Chinedu Asadu won the third prize in the business and economy reporting category. Asadu’s story investigated how a Chinese company, with police protection, ruined the water source of at least six communities in Abuja.


Mayowa Tijani was also won the third prize in the tax reporting category for his story on why 49 million Nigerians don’t pay tax and the possible solutions.

According to Taiwo Oyedele, head judge of the competition, the number of entries increased by 11% and the quality even more so, compared to 2019.

“The overall quality improved so much to a level that we decided to award prizes to 10 additional entries,” Oyedele said.


Uyi Akpata, PwC’s country senior partner, commended the finalists of the award for their impressive entries.

“It’s been a challenging year with COVID-19 disrupting our lives in ways we never previously imagined,” Akpata said.

“Today’s event is an extension of that commitment to society and especially to this very important community of professionals who play a key role in the sustenance of our democracy and the advancement of society in general.”

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