BY Mayowa Tijani
Funke Akindele, Alibaba, Toolz, and other Nigerian celebrities will be joining Samsung in its new “open your mind” campaign, which seeks to express Samsung’s commitment to innovative products and services.
In a statement on Tuesday, Samsung Electronics West Africa stated that the campaign would demonstrate Samsung’s commitment to innovation, quality and service to its consumers.
The campaign will also serve as a reminder to consumers of Samsung’s unflinching support in the provision of world class devices that would help them in realizing their dreams and potentials, the electronics giant said.
Emmanouil Revmatas, director and business leader, Information Mobile and Technology, Samsung Electronics West Africa, said that as the market leader in smart devices and solutions, “Samsung will continue to bridge consumer expectations of what a premium mobile experience should feel like with a readiness to delivering the best-in-class solutions that combine the strengths of Samsung’s mobile innovations”.
The ‘Open Your Mind’ campaign will also feature Joke Silva, Nollywood veteran, and a host of others.
In the course of the campaign, Nigerians will be availed the opportunity to know and understand the inspiration, dreams and the place of innovation in the accomplishments of the respective careers of the celebrities.
“These celebrities inspire people every day and innovation is at the heart of what they do to remain engaging and inspirational to their teeming fans. This is similar to the nexus that exists between Samsung and its consumers,” Revmatas said.
“Samsung will continue to provide cutting edge technology enabling consumers realize their potentials through innovation and technology. We hope to inspire progress and spur dreams to success through this campaign.”
The ‘Open Your Mind’ campaign is a follow-up to the 2015 Samsung Electronics West Africa brand theme, ‘Dream Your Dream’, which seeks to nurture the aspiration of young Nigerians who have great dreams with the potential to impact the country positively.
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