TheCable

Social media giant, X (formerly known as Twitter), has begun its monthly advert revenue payment scheme for verified content creators.

TheCable understands that revenue disbursement commenced in the early hours of Tuesday.

The development comes six months after Elon Musk, the owner of X, said revenue made from adverts will be shared only with creators whose posts receive adverts in their reply threads.

Musk had said only the content creators who are subscribers to Twitter Blue will benefit from the scheme.

Twitter Blue represents account holders who pay an $8 monthly subscription.

On Tuesday, TheCable observed that the hashtag ‘Twitter Blue’ trended at the top spot on X with over 489,000 posts, documenting receipts of the beneficiaries of the cash payout.

Here are some reactions from users who received payments.

ELON ! ALL SHALLIPOPI SONGS SLAP NOW! 😂 pic.twitter.com/8wBwYpfGe9

— Prom Prom🌚 (@effizzzyy) August 8, 2023

Woke up to receive alert, Thank you Elon ❤️ pic.twitter.com/4C43CAIvqe

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— 𝔸b𝕒𝕫𝕫 (@abazwhyllzz) August 8, 2023

Elon Musk, shey you dey whine me like this?

I don get alert for Twitter ad revenue.

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Elon Musk, thank you o! pic.twitter.com/Eb4ZOWnl7q

— A Distinguished Field Marshal ⚡️ (@General_Oluchi) August 8, 2023

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Twitter blue was worth it imo. pic.twitter.com/cPRs0fMqKt

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— Ramen (@CoconutShawarma) August 8, 2023

Elon Musk is the GOAT pic.twitter.com/2vcVcWFufd

— Mr Black⁛ (@MrBlackOG) August 8, 2023

1. Get verification badge
2. Wake up 6:30 everyday, bath, get dressed and come to X to X
3. Buy benz in 6 months🙏🏿

Generational wealth, here I come🙏🏿

Elon musk / Twitter blue /Tinubu /Tacha / pic.twitter.com/LixOGEXlWR

— B.O.D (@Bod_repuplic) August 8, 2023

Following the payments, it was observed that some users, who hitherto did not subscribe to Twitter Blue, are reconsidering their decision by making attempts to pay for the blue verified checkmark.

While this initiative becomes another revenue-generating opportunity for the content creation ecosystem; it is believed that it is also a strategy for Musk to make more money as users would want to subscribe to Twitter Blue to be eligible for the next round of payment.

Sometimes being stingy is not good. If i had signed up for this Twitter blue badge by this time i will be enjoying this money some 😭🥺 pic.twitter.com/8QVtfvs7lq

— KWESI PLUG 🇬🇭✌️💪 (@Kwesi_Plug) August 8, 2023

Elon you should have forced me to get Twitter blue by all means pic.twitter.com/0opgimSyDn

— TREY (@Deji_mide) August 8, 2023

7m impressions in June
3.9m impressions July
2.35m already in august

Make e complete first then I subscribe to twitter blue and take my money 😭 pic.twitter.com/L195TRrGrw

— jahboi (@jah_boy01) August 8, 2023

HOW TO BENEFIT FROM THE REVENUE

To be eligible for the new monetisation program on X, users are first required to subscribe to Twitter Blue for $8.

After which, such users must amass more than 5 million tweet impressions monthly for the preceding three months.

Musk had confirmed that the first round of payouts, totalling $5 million and cumulative from February onwards, would be processed through Stripe.

He encouraged users to pursue the coveted blue verification tick, adding that verified users could potentially earn substantial monthly sums, potentially amounting to thousands of dollars.