Bvndle Loyalty Limited, an investee company of VFD Group, has announced the 2025 Bvndle Rewards Festival edition, a customer appreciation celebration set to hold on 8–9 December 2025 at the Landmark Events Centre, Lagos. Designed as a dynamic fusion of rewards, entertainment, culture, and connection, the two-day festival will bring together more than 5,000 attendees including CEOs, marketing innovators, digital tastemakers, creators, and loyal customers from across Nigeria.
The Bvndle Rewards Festival is a platform where brands reward their most loyal customers through games, raffles, prizes, music, and immersive experiences. Guests will enjoy festival-only rewards that can be claimed during the event, while their BvndleCoins in-app remain valid as part of the wider appreciation ecosystem. Attendees can register online for free, secure their festival pass, and simply show up ready to play, win, learn, and celebrate.
Speaking on the vision for the event, Ikechukwu Nwaguru, Managing Director of Bvndle Loyalty Limited, explained that the festival represents a new chapter in how appreciation is expressed in Africa. According to him “The festival will convene over multiple speakers and thought leaders across business, technology, lifestyle, and culture to explore how loyalty has evolved into a true currency for brands and consumers”. He noted that conversations will also examine the role of technology in powering the appreciation economy, alongside discussions on culture, influence, and building communities that matter.
Across the two days, the festival will create an environment where storytelling, innovation, and culture intersect. Attendees will experience live performances, interactive brand showcases, engaging sessions, and a grand finale concert by top artists. Brands will also honour outstanding customers through the Customer Appreciation Awards, recognising individuals whose engagement has strengthened loyalty and community.
The event has attracted support from leading partners including United Bank of Africa, VBank, Google, NGX, Konga, VFD Group, and other organisations across technology, finance, retail, and lifestyle. With its blend of rewards, entertainment, and thought leadership, the Bvndle Rewards Festival aims to set a new standard for how brands celebrate the people who power their success.
